News Corp nearing a decision on ‘tablet-centric’ unit
According to a report in the Financial Times, News Corporation is “nearing a decision” on plans to start a news organisation which could provide content specifically for tablet device applications.
The plans, which could still be dropped, would mean the creation of a “tablet-centric” subscription product, for devices such as the iPad, with dedicated content produced for that platform.
The ambitious undertaking under consideration would be another test of consumers’ appetite to pay for news. The momentum behind developing a tablet-centric product is driven by a belief that readers are willing to pay for portability. News Corp’s early progress in selling subscriptions on the iPad has inspired the company to consider the new business.
The report adds that if the project goes ahead, it would mean job opportunities for new staff who would have to produce new content on news, entertainment, sports and politics.
See the full report at this link… (note: registration required)
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