Flipboard, the world’s first personalised social magazine, has been launched on the iPad, offering its users a magazine packaged collection of the news, features, videos and images circulating within their social networks.
The app was masterminded by Mike McCue, former CEO of Tellme and Evan Doll, former senior iPhone engineer at Apple and is getting its first public demonstration later today.
Because Flipboard renders links and images right in the magazine, readers no longer have to scan long lists of posts and click on link after link – instead they instantly see all the stories, comments and images, making it faster and more entertaining to discover, view and share social content.
Flipboard also lets readers easily create sections around topics or people they care about. Choose from Flipboardʼs suggested sections on topics such as sports, news, tech and style, with content hand-curated from popular and interesting Twitter feeds. Or, create an entirely new section by searching by topic, person or Twitter list to make Flipboard even more personal.
See a demonstration video below, courtesy of Inside Flipboard: