US news publisher tracks users’ online reading to offer personalised content
June 24th, 2010Posted by Rachel McAthy in Editors' pick, Online Journalism, Traffic
US-based ImpreMedia, the largest Hispanic print and online news publisher in America, has enlisted the help of behavioural tracking technology to better understand its online users.
The company will use DailyMe’s Newstogram platform to find out exactly what their users are reading online and then use the information to offer personalised news and “better understand their audience when comes to content, e-commerce and advertising”.
DailyMe said in a release that the technology allows online news publishers to “communicate with their readers on an individual level”.
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