The US edition of Wired magazine has launched its iPad app in characteristic fashion with its June edition, priced at $4.99. Writes editor-in-chief Chris Anderson:
The irony that Wired, a magazine founded to chronicle the digital revolution, has traditionally come to you each month on the smooshed atoms of dead trees is not lost on us. Let’s just say the medium is not always the message.
Except that now it is. I’m delighted to announce that Wired’s first digital edition is now available for the iPad and soon for nearly all other tablets. We have always made our stories accessible online at Wired.com, but as successful as the site is, it is not a magazine.
The tablet is our opportunity to make the Wired we always dreamed of. It has all the visual impact of paper, enhanced by interactive elements like video and animated infographics.
Most interestingly, the magazine’s iPad edition has been in development for a year and will use new publishing technology from Adobe which will allow the title to create both the print magazine and its digital edition using the same system.
There is no finish line. Wired Magazine will be digital from now on, designed from the start as a compelling interactive experience, in parallel with our print edition. Wired is finally, well, wired.
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