Demand Media has signed a deal with Hearst Newspapers, which will see content from Demand appear on the real estate sections of the San Francisco Chronicle and Houston Chronicle websites.
Demand’s model uses an extensive network of freelancers to produces vast amounts of multimedia content to fit search engine queries and answer ‘how to’ questions. Pay per article is low for contributors, but as BNET suggests the temptation for newspapers to get more content for less for their sites will be strong.