Forbes.com: US advertisers will spend more on digital than print in 2010
March 9th, 2010Posted by Laura Oliver in Advertising, Editors' pick
According to a study from Outsell released yesterday, US advertisers are spending more on digital media than print in 2010.
Outsell’s annual advertising and marketing study, which collected data from 1,0008 US advertisers relating to their planned spend for 2010, suggests that 32.5 per cent of a total $368 billion ad spend will go on digital – email, video ads, online display and search marketing – and 30.3 per cent on print.
But marketers will spend 16 per cent less on mobile in 2010, the report suggests.
Similar posts:
- Online advertising spend tops £4bn after 12.8% rise
- Americans spending more time consuming news, research suggests
- UK ad spend dropped 4% in 2008, says AdAssoc
- Increase in UK online display advertising activity, says Nielsen
- paidContent.org (via Washington Post): Online newspaper revenues fall 2.9 per cent at end of 2008 – drop predicted for 2009
