Paywall and subscription models: a study of 30+ organisations
February 17th, 2010Posted by Judith Townend in Business, Magazines, Newspapers, Online Journalism
Alastair Bruce (@ajbruce), content manager for MSN UK, has studied over 30 organisations to produce this detailed presentation on pay wall and subscription models. He examines bundling, micropayments, metered systems, freemium and 100 per cent subscription models, across consumer/specialist titles and national/local newspapers. Who is doing what, and what comes next?
How publishers are charging for online content or consumption and implementing paywalls and subscription services
Charging for content
View more presentations from Alastair Bruce.
Tags: Alastair Bruce, business models, Business/Finance, microsoft, msn uk, paywalls, Technology/Internet
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February 17th, 2010 at 3:54 pm
Let’s list the business models:
1) Selling content (copies)
2) Selling access to content (paywalls)
3) Selling licenses to content (Internet/ISP tax)
4) Selling work/production of content (crowdfunding/patronage/subscription)
5*) Accepting donations for free content (charity – *not a business model)
The 4th business model isn’t mentioned in the above study, and yet it’s the most tried and tested business model ever invented, i.e. the free market exchange of labour for money.
The problem is, it’s underneath everyone’s radar. Only a tiny minority (myself included) are actually exploring it, i.e. ways for a large readership to pay for a work to be produced and published.
February 18th, 2010 at 9:40 am
[...] content via an API). Charging for content View more presentations from Alastair Bruce. (hat tip Journalism.co.uk) Possibly related posts: (automatically generated)Next Tweetup – MARCH 2ndThe Little Green [...]
February 18th, 2010 at 2:04 pm
[...] (Via Journalism.co.uk) [...]
March 4th, 2010 at 3:01 pm
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March 8th, 2010 at 8:16 am
[...] I modelli di business dei giornali online Uno studio molto aggiornato e molto approfondito di Alastair Bruce (MSN Uk) sul modo in cui le testate cercano di remunerare i loro investimenti online. Leave a Reply [...]
July 22nd, 2011 at 5:51 pm
Nice post….
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