An innovative partnership has formed in Canada: between free daily paper, Metro and Foursquare, a location-based social network.
Foursquare users share location information with their friends, in a gaming format. In this new partnership, Metro will add location-specific editorial content to the Foursquare service.
Metro uses the example of restaurants to explain how it will work:
People who choose to follow Metro on Foursquare will then receive alerts when they’re close to one of those locations. For example, someone close to a restaurant that Metro has reviewed would receive a “tip” about that restaurant and the have ability to link through to the full Metro review on metronews.ca.
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- Editors Weblog: What Foursquare means for newspapers