Browse > Home / Editors' pick, Newspapers / Blog article: MediaGuardian: Mecom pushes ahead with niche paid content

MediaGuardian: Mecom pushes ahead with niche paid content

January 15th, 2010Posted by in Editors' pick, Newspapers

David Montgomery’s Mecom newspaper group will put niche, specific content at the heart of its plans to charge for news online.

Montgomery, who said he is confident that a carefully planned digital strategy could make up for the a predicted shortfall in print ad spend, said its new online paid content strategy would not focus on charging for general or international news.

Full story at this link…

Similar posts:

© Mousetrap Media Ltd. Theme: modified version of Statement