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Paywall results in for Newsday as US newspapers see dip in traffic

December 24th, 2009Posted by in Newspapers, Traffic

Some interesting takeaways from new traffic stats for US newspapers released by Nielsen this week and reported by Editor & Publisher.

Unique users to the Newsday website, which went behind a paywall in late October, decreased by 2.2 million in October 2009 to 1.7 million in November.

Elsewhere 16 of the top 30 newspapers in the figures posted a year-on-year drop in unique users – in part a result of the bumper traffic created by the presidential race in November 2008.

Unique users to the New York Times, USA Today and LA Times websites fell by more than 20 per cent year-on-year, according to the November stats. But the New York Times did record the highest number of unique users for the month at 16,635,000.

But the biggest winner by far in November was Tampa Bay Online, which saw a gigantic 354 per cent jump in unique users to 1,724,000.

Related reading: More on the average time spent on US newspaper websites in November

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