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A lesson in integrity for photographers – from a bank!

December 21st, 2009Posted by in Advertising, Multimedia, Photography

In this promotional video, HSBC attempts to identify itself with the moral high ground by portraying an ethical dilemma for a professional photojournalist. One can’t help wonder, in the real world, what might have been the outcome had the photographer been facing foreclosure on his mortgage…

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One Response to “A lesson in integrity for photographers – from a bank!”

  1. Judith Townend Says:

    this is crying out for a spoof version…


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