Up Your Ego: The Independent’s printing charges – a different strategy?
Ryan Morrison reflects on a strategy from the Independent to make a little extra money from its website: the site charges for more than five printed copies of an article.
As Morrison points out, this wouldn’t stop you from cutting and pasting, but ‘it is different’.
“Another approach might be to follow the trend currently being set by the music industry and go live, take your wares to the people.
“(…) Newspapers could learn from this model, and this is one I think The Guardian seems to be catching on to.
“This could be as simple as having live versions of their more popular podcasts with a paying audience or it could be by hosting full conferences.
“It could be by funding talks or debates in regional theatres by controversial figures or even by running quiz nights with a star host.”
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