FT.com: Journalism could be sold ‘direct to customers’ in new market, says Murdoch
November 20th, 2009Posted by Laura Oliver in Editors' pick, Newspapers, Online Journalism
Addressing a conference in Barcelona, James Murdoch suggested a shift in the business model of the industry [what gives him that idea? - Ed] but perhaps more interestingly the emergence of a new market where journalism could be sold direct to customers at wholesale prices, particularly for digital journalism, the FT reports.
Paid-for content and copyright protection, echoing his father’s sentiments, would be crucial parts of this, he added.
Tags: James Murdoch
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