NYTimes.com: The Week guarantees readers will remember ads
November 9th, 2009Posted by Laura Oliver in Advertising, Editors' pick
A bold promise from The Week to advertisers buying at least 12 pages a year – the magazine will guarantee readers remember their ads.
The title will use a research service, Vista from firm Affinity, to measure ‘recall’ amongst consumer focus groups.
“The Week’s guarantee says it will be in the top one-third of magazines where an ad has run, or The Week will to run free ad pages for the marketer until it gets to that benchmark,” reports the New York Times.
Tags: The Week
