Browse > Home / Archive: October 2009

Martin Cloake: Conde Nast mag closures and ‘unreasonable optimism’

October 9th, 2009 | No Comments | Posted by in Editors' pick, Magazines

Reflecting on news earlier this week that publisher Conde Nast will close several magazine titles, including that of luxury food mag Gourmet, Martin Cloake asks whether those commentators now predicting the death of magazines are overstating the case.

“Among my favourite comments are ‘how is a cooking magazine ever going to compete with a good cooking website?’ (try using your laptop on the same work surface as you’re boning a side of beef on and you’ll find out),” writes Cloake, as he flags up an obsession with the delivery mechanism away from the quality of the content.

Using the example of Reed Business Information (RBI), Cloake goes on to explain how some magazine titles are using the web and print editions not as competitors, but to offer different things and to drive readers between mediums.

Full post at this link…

Tags: ,

Similar posts:

Freelancers – how well are you marketing yourself online?

October 8th, 2009 | No Comments | Posted by in Events, Freelance, Training

It’s your last chance to book on Journalism.co.uk and Guy Clapperton’s ‘Introduction to online marketing for freelance journalists’ course, to be held at Journalism.co.uk’s central Brighton offices on Monday 12 October 2009.

For the low price of £85 + VAT, we’re offering attendees a place on this course as well as a year’s subscription to our online database of freelance journalists. This is normally £50 per year, so depending how you look at it you’re either getting yourself exposure to our 120,000 plus monthly unique users for free, as well as learning how to get the best possible exposure for yourself, or you’re making a great saving on a course that’s been described as ‘really useful’ and an ‘enjoyable evening’ by previous delegates with an ‘excellent’ tutor.

Guy Clapperton, who will be teaching the course, is a veteran freelance journalist, media trainer, and social media expert, and the author of ‘This is Social Media: Tweet, Blog, Link and Post Your Way to Business Success’. Guy will be taking you through all the steps you need to take in order to ensure you’re getting your name out there online, in the right avenues and in the best way. With the current economic climate, increasing numbers of journalists are looking at turning freelance, so it’s advisable to take advantage of any opportunity to make yourself stand out from the crowd that you can.

Your listing will include the following:
* a profile page in Journalism.co.uk’s database of freelance journalists
* a subscription to our freelance newsletter
* access to our members-only freelance forums, where you can find exclusive job leads sourced by us for you
* get your name out there to our unique community of visitors from all sectors of journalism and publishing.

For more information on the course and to book, please visit the course page.

Tags: , ,

Similar posts:

Newspaper lessons learnt by Roger Alton

October 8th, 2009 | No Comments | Posted by in Editors' pick

Independent editor, Roger Alton shares five hard lessons he has learnt about newspapers in the current edition of The Word Magazine. Jon Slattery has provided an edited version at this link.

Spell-check is a sat-nav for language, Alton says, and ‘journalists should be involved with everything and everyone around them, but not necessarily sleep with them..’

On celebrity content Alton says: “If you can’t see that Britney shaving her own hair off matters, just as the Budget matters, or Bono, though not necessarily in the same way, you aren’t going to enjoy working in newspapers.”


Tags: , ,

Similar posts:

The Jobless Journalist: Week six – Trainee scheme application forms

October 8th, 2009 | 1 Comment | Posted by in Job losses, Training

This is the sixth post in a series from an anonymous UK-based journalist recently made redundant. To follow the series, you can subscribe to this feed.

You can also read posts by our previous ‘Redundant Journalist’ blogger at this link.

The reason this post is late is because I’ve just finished filling in the BBC’s trainee scheme application form.

As anyone out there who has ever applied for one of these schemes will know – the forms are monsters.

The BBC’s was particularly time consuming and took me the best part of a week to complete. It’s the application questions that ask you to explain why you want a place on the scheme or to review a news bulletin that take a lot of thought.

The reason these forms can take so long is because you know how many people you’ll be up against. There’s no point in doing them at the last minute as you won’t do a good job.

A former blogger on this site, Amy Oliver, recently started on the Daily Mail’s trainee scheme.

As someone who has cracked the application process, I thought it would be useful to get her advice on the subject.

She says: “I felt, with the trainee scheme I applied to, my CV was crucial. I’d honed it beforehand.

“My absolute top tip for applying to any scheme would be to check out journalism forums for posts by people who have applied before. There is usually a reply from a person who works at the group giving advice.

“Determination is the key to any application. I applied once and got turned down. I applied a second time and got turned down, but then had to re-interview for a different position.

“I didn’t give up and neither should you. Follow up your application even if you get fobbed off by an HR person. Try and speak to someone about it. Get their feedback.

“Phone up the relevant person to get an idea of what you’re up against before you start filling in the form. Ask how many people usually apply, ask who got on it last year and try to get their details to speak to them.”

Was it all worth it? Amy thinks so: “It is absolutely worth applying for every trainee scheme going – even if you want to kill yourself by the end of it.

“If you get onto it, it’s a fantastic way of getting onto the ladder. In my experience you are nurtured and supported and will learn so much in such a short period of time.

“Never think, ‘I won’t bother applying for this because I won’t get it’. That road literally leads to nowhere.”

Tags:

Similar posts:

#Tip of the day from Journalism.co.uk

Editor&Publisher’s journalists are on Twitter. Find a list at this link.
Tipster: Judith Townend.

To submit a tip to Journalism.co.uk, use this link – we will pay a fiver for the best ones published.

Similar posts:

Lost Remote: Google’s new simplified ads for local businesses

Local advertising: Google has introduced new simplified ads for local businesses in the US, reports Lost Remote. Full story at this link…

Tags: , , ,

Similar posts:

Andrew Keen: ‘The internet will devour newspapers’

Andrew Keen, writing on Telegraph.co.uk, reminds newspapers that they could be made redundant by the internet. Picking up a recent argument made by the author and academic Clay Shirky, Keen writes:

“The core reality of the internet is its absence of a centre. The distributed internet, all edge and no heart, has done away with the centralised structures of power of the old industrial world. And without a core, the news can’t be controlled by a central power. It can no longer be owned.

“The internet is like a blob, a centreless yet all powerful monster, impossible to destroy and yet able to devour everything in its path.”

Full post at this link…

Tags: , , ,

Similar posts:

Guardian readers’ editor told that sub-editors are journalists

October 8th, 2009 | 1 Comment | Posted by in Editors' pick, Newspapers

Not only does the Guardian’s media blogger Roy Greenslade have it in for the subs, but its readers’ editor, Siobhain Butterworth, inadvertently cut them out the profession in her column on Monday.

A correction from today’s Guardian:

“‘While journalists and subeditors are not expected to be multilingual’, said the weekly column of the readers’ editor, ‘they should put the right accents on names in all languages, where possible’. Subeditors are journalists. In trying to distinguish between the roles the column should have referred to writers/reporters and subeditors.”

Full correction at this link…

(Hat-tip: Press Gazette)

Tags: , ,

Similar posts:

FT.com: INM agrees financial restructuring

October 8th, 2009 | No Comments | Posted by in Editors' pick, Newspapers

Independent News & Media has at last agreed a financial restructuring with its bondholders ‘after months of negotiations that will see the lenders take control of the publisher’, reports the Financial Times. INM’s banks have yet formally to agree to the restructuring plan, however. Full story at this link…

Tags: , , ,

Similar posts:

freemedia.at: Over 300,000 at Italian press freedom protest

“A press freedom protest organised by the National Federation of the Italian Press, in the Italian capital Rome on Saturday, and which according to the organisers drew over 300,000 participants, was on the same day criticised by Italian public broadcaster Rai 1,” reports the International Press Institute.

Full story at this link…

Related:

This week Italy’s Constitutional Court has overturned a law granting prime minister Silvio Berlusconi immunity from prosecution while in office.

Berlusconi’s lawyers have sued La Repubblica for allegedly defaming the prime minister by repeating its questions about his private life and political aspirations each day (Journalism.co.uk).

Tags: , , ,

Similar posts:

© Mousetrap Media Ltd. Theme: modified version of Statement