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#JanMoir: Where have the adverts gone?

Now this is odd: some of the adverts have disappeared from Jan Moir’s infamous-in-one-day Stephen Gately article, originally titled ‘Why there was nothing ‘natural’ about Stephen Gately’s death’. Could it be blogger and SEO consultant Malcolm Coles’ campaign rallying the Twitter troops to bombard the various advertisers on the page, that persuaded the Mail to remove the ads? Journalism.co.uk will seek the answer…

Update: NMA reports that the Mail has indeed pulled the adverts, according to Mail Online MD James Bromley; we still await a response. We should also note, as indicated in the comments below, some other factors contributed to the pressure: urban75, @stephenfry and Newsarse.com, and a Facebook group. Please add any more examples below.

janmoir

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Dear Deidre invite sparks criticism from Community Care magazine

October 16th, 2009 | 2 Comments | Posted by in Magazines

Community Care has once more challenged the Sun’s attitude to social workers following an invitation from the General Social Care Council to its annual conference to the paper’s problem page editor ‘Dear’ Deidre Sanders.

According to a blog post from workforce editor Daniel Lombard, Community Care forum users were outraged by the move, arguing that the views of Deidre’s employers would prevent the two parties from working together. Some called for the invitation to be revoked.

The agony aunt responded with an article for the magazine’s site in which she outlined her commitment to improving the sector and using her clout within the newspaper industry to build bridges.

But according to Lombard, her mention of the baby Peter case in the piece undermined the agony aunt’s intentions:

“It was a clear and convincing argument – until the arrogance of her employers seeped into an otherwise sensible contribution to the debate (…) Was it really necessary to once again seek to justify her employer’s misguided attack on the profession in the wake of the baby Peter case?”

ComCare’s campaign to improve media coverage of social work, Stand Up Now for Social Work, was launched partly in response to the Sun’s coverage of baby Peter’s death. The newspaper ran a petition calling for every social worker who had been involved in the case to be sacked and prevented from working with children again. Readers were encouraged to contact the newspaper if they knew any of the social workers involved, community editor for Community Care, Simeon Brody, told Journalism.co.uk back in March.

The magazine also recently ran a survey of journalists to gauge their knowledge of social work in the UK. Sixty-eight per cent of respondents thought that a care worker was a social work post, while 37 per cent said they didn’t know if social work was better today than 15 years ago.

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Jon Snow: ‘Being a good journalist takes your whole life’

October 16th, 2009 | 2 Comments | Posted by in Events

Channel 4 News front man Jon Snow spoke about the dramatically changing world of journalism that’s shaped his career and how to keep up in his inaugural lecture as visiting professor at Coventry University this week.

“We’re living in a technological revolution which outstrips any industrial revolution before it,” he began – a point that underpinned his lecture, as he led the audience through the milestones of his own career and the effect of technological advances on modern journalism.

The lecture focused on the power of TV throughout the key moments of the last century. Speaking about coverage of the Gulf War, Snow said: “You are watching a shell being fired at the moment it’s being fired and seeing people die the moment at which they die.”

He also spoke about the influence of television on the fall of the ‘Iron Curtain’ in Europe, as the Berlin Wall came down: “Because of the power of television we had a democratic revolution without a drop of blood being spilt.”

Throughout the talk Snow referred to the extent to which technology has revolutionised international reporting from decade to decade. He spoke about the difficulty of every report from transporting equipment to sending the films through less than reliable channels: “It was a mammoth operation and yet it was called lightweight.”

The difficulty of reporting from Africa was discussed, from his early experiences of meeting Idi Amin to the problems modern journalism faces in the region: “Africa is still very much uncovered, because the communication infrastructure isn’t there.”

Snow went on to talk about the influence of budgeting within the media, suggesting that the cost of acquiring photos and the choices that are made give us a ‘skewed view of the world we live in’.

As the lecture entered the 21st-century, Snow considered the influence of the internet on journalism in particular the abundance of ‘free news’. He maintained that content is king and, weighing in on the paid content debate, said, “People will pay for high quality.”

Journalists need to be inquisitive and driven to be successful, said Snow, and to the aspiring journalists from local colleges and universities gathered, he gave one important piece of advice: “Being a good journalist takes your whole life.”

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Nieman Journalism Lab: HuffPo’s A/B headline testing

The Huffington Post is applying A/B testing to some of its headlines, reports the Nieman Journalism Lab.

“Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.”

Full post at this link…

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NOTW website sees record traffic after Stephen Gately report

October 16th, 2009 | 1 Comment | Posted by in Newspapers, Traffic

Visitor numbers to the News of the World’s website reached a record daily high of 585,000 last Sunday, according to the title. NOTW’s of pop singer Stephen Gately’s death, which ran that day, boosted the total, with 290,000 visits for that one day.

The traffic surge caused the website to proclaim victory of its printed rival The People, which sold fewer copies in print on the same day, the NOTW release boasted.

In comparison with last month’s Audit Bureau of Circulations Electronic (ABCe) average daily unique user figures for other national newspaper sites, 585,000 may be a record for the News of the World, but other papers’ sites posted higher figures for August. Admittedly the NOTW figure was UK-only visitors, but average daily visits for TheSun.co.uk last month, for example, was 1,411,227.

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Is there life after a journalism course? The Coventry Class of 2009 – James Robinson

October 16th, 2009 | No Comments | Posted by in Journalism, Training

At the end of the academic year John Mair, senior lecturer in broadcasting at Coventry University, asked just what would happen to his undergraduate journalism class of 2009. In the face of the biggest media recession for many a generation where do they go? Is there life after a journalism course? A few months on, we are re-visiting the students.

James Robinson graduated this summer with a degree in journalism and media and is now pursuing a career in PR.

After graduating with a degree in journalism and media this summer, it quickly hit me that a career in ‘journalism’ wasn’t for me. A wasted three years? No. The skills I learnt have helped me embark on the career in PR and Comms that I wanted to pursue.

With the huge financial debt hovering over every recent graduate, the initial hunt is for a job that pays.  Well, this is not easy, especially in the economic downturn which is still causing havoc across all industries.

The searching is generally the easy bit. Trying to stand out on a piece of paper is really tough and doing enough to secure an interview is near on impossible. I boast an e-mail inbox that has 48 ‘thanks, but no thanks’ letters of reply.

It’s safe to say that it became a demoralising task. Knowing that you put in three years of hard work and then there is nothing for you to do after, was tough both emotionally and financially for me.

I then decided that the relevant work experience I had might not be sufficient for a permanent job in journalism. I then starting researching internships in PR. This proved more fruitful: companies suddenly began to notice me and actually invite me in to meet them. After searching, applying and the odd interview my dream opportunity in PR and Comms suddenly arrived.

In the space of two weeks, I applied, had an interview and was offered a position as communications assistant at the Dame Kelly Holmes Legacy Trust. This six month internship, already over a month in, has given me the opportunity to show the organisational skills I already obtained from my time at Coventry University.

My job, which I am thoroughly enjoying, consists of many PR and Comms tasks: writing press releases on different events that either the Trust or Dame Kelly have attended and ringing up journalists to ask them about a story or event we are holding and if they would like to come and write a feature.

Working for the Dame Kelly Holmes Legacy Trust has sent me all across country: Bognor Regis, Manchester, Portsmouth, Liverpool. And the list is growing.

My main project at the moment is organising the entire local and national PR for our Charity Runners who are running in the Great South Run in Portsmouth at the end of October. We have nine runners taking part and my job is to create local and national ‘buzz’ around them.

I think taking this internship was the perfect opportunity for me. I will gain experience in working for a high profile figure like Dame Kelly, learn valuable PR and Comms skills that will set me up, for what will hopefully be a rewarding career.

James Robinson can be contacted via kcr [at] dkhlegacytrust.org

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Tips on original journalism for radio from @newsleader

October 16th, 2009 | No Comments | Posted by in Training

Justin Kings (aka @newsleader), radio and multimedia consultant, is offering a day’s worth of tips on original journalism for radio.

Follow the hashtag #OJR.

Screenshot of tweet from @newsleader

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High Court does not collect statistics on ‘super injunctions’

October 16th, 2009 | 1 Comment | Posted by in Legal, Press freedom and ethics

Statistics about non-reportable injunctions, the so-called secret ‘super injunctions’ are not collected by the High Court, the Parliamentary Under Secretary of State, Bridget Prentice said yesterday, in answer to a written Parliamentary question.

MP Paul Farrelly tabled a written question asking the Secretary of State for Justice ‘if he will (a) collect and (b) publish statistics on the number of non-reportable injunctions issued by the High Court in each of the last five years.’

Bridget Prentice answered that the information requested is not currently available and the High Court has no intention to collate such data:

“The High Court collects figures on applications, however injunctions are not separately identifiable, and there are currently no plans to amend databases to do so.”

(Hat-tip: @loveandgarbage on Twitter)

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#FollowJourn: @ourman/journalist and blogger

October 16th, 2009 | No Comments | Posted by in Recommended journalists

#FollowJourn: Steve Jackson

Who? Blogger, journalist and PR.

What? Frequent twitterer, blogger and journalist based in Hanoi.

Where? Right now, Hanoi. In the past: Cameroon, Newcastle and Granada.

Contact? Via Twitter: @ourman

Just as we like to supply you with fresh and innovative tips every day, we’re recommending journalists to follow online too. They might be from any sector of the industry: please send suggestions (you can nominate yourself) to judith or laura at journalism.co.uk; or to @journalismnews.

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#Tip of the day from Journalism.co.uk – marketing tips from SEOmoz

October 16th, 2009 | No Comments | Posted by in Top tips for journalists

Thinking about growing your readers and followers? Branding and marketing tips from SEOmoz. Tipster: Judith Townend.

To submit a tip to Journalism.co.uk, use this link – we will pay a fiver for the best ones published.

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