paidContent:UK: GNM ‘sunsetting’ GuardianAmerica.com two years after launch
October 20th, 2009Posted by Judith Townend in Editors' pick, Newspapers, Online Journalism
Guardian News & Media (GNM) is to abandon its GuardianAmerica.com strategy, paidContent:UK, which is owned by Guardian News & Media, reports. Seven executives are either leaving or being promoted to new roles:
“Almost two years to the day after launching GuardianAmerica.com, GNM’s recently appointed US consultant Jim Brady has now ‘sunset’ the page. GuardianAmerica.com was The Guardian’s first big attempt to target the large U.S. audience it has found itself with online. It hired Michael Tomasky to edit the site from Washington, DC.”
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