Nieman Journalism Lab: HuffPo’s A/B headline testing
October 16th, 2009Posted by Judith Townend in Editors' pick, Handy tools and technology, Online Journalism, Social media and blogging
The Huffington Post is applying A/B testing to some of its headlines, reports the Nieman Journalism Lab.
“Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.”
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