#JanMoir: Where have the adverts gone?
Now this is odd: some of the adverts have disappeared from Jan Moir’s infamous-in-one-day Stephen Gately article, originally titled ‘Why there was nothing ‘natural’ about Stephen Gately’s death’. Could it be blogger and SEO consultant Malcolm Coles’ campaign rallying the Twitter troops to bombard the various advertisers on the page, that persuaded the Mail to remove the ads? Journalism.co.uk will seek the answer…
Update: NMA reports that the Mail has indeed pulled the adverts, according to Mail Online MD James Bromley; we still await a response. We should also note, as indicated in the comments below, some other factors contributed to the pressure: urban75, @stephenfry and Newsarse.com, and a Facebook group. Please add any more examples below.
October 16th, 2009 at 4:30 pm
No dis’ to Malcolm and thanks to him for supporting this on twitter. However. It was urban75 message boards who started the ‘alert the advertisers’ campaign, this morning. By 10.15am lists of the advertisers were being circulated, with their contact details added.
P&G press office were contacted at 10.25am, and made aware, BT and National Express were next.
A Facebook group was created at 11.45am by members of the site.
By 4.30pm today it had over 2000 members – and was circulating the PCC complaint details, screen grabs of the edited Mail piece and ALL THE ADVERTISER DETAILS.
October 16th, 2009 at 4:38 pm
It was due to a satirical attack by http://www.newsarse.com which got retweeted by Stephen Fry.
October 16th, 2009 at 5:00 pm
Thank you for this – I’ll add in the additional information.
October 19th, 2009 at 8:55 am
[...] Mail Online received late on Friday night confirmed to Journalism.co.uk that the title had indeed pulled advertising from a heavily criticised column by Jan Moir on the death of Boyzone singer Steph…. “Following the publication of advertisers’ telephone numbers by the heavily [...]
October 19th, 2009 at 10:56 am
[...] Moir is the latest ‘victim’ of the virtual mob. Last Friday after her ill-judged article in the Daily Mail cast doubt on the natural death of Boyzone’s singer Stephen Gately in Majorca, using a tone [...]
October 19th, 2009 at 1:08 pm
[...] Press Complaints Commission is to consider complaints made about Jan Moir’s column about Stephen Gately’s death in the Daily Mail on [...]
October 20th, 2009 at 12:27 pm
[...] by marcjohnson123 JAN MOIR is the latest ‘victim’ of the virtual mob. Last Friday after her ill-judged article in the Daily Mail cast doubt on the natural death of Boyzone’s singer Stephen Gately in Majorca, using a tone [...]
December 10th, 2009 at 10:18 am
[...] #JanMoir: Where have the adverts gone? (blogs.journalism.co.uk) [...]
December 21st, 2009 at 7:48 pm
[...] #JanMoir: Where have the adverts gone? (blogs.journalism.co.uk) [...]