STL Social Media Guy: Lessons for journalists from Dell?
October 12th, 2009Posted by Judith Townend in Editors' pick, Online Journalism, Social media and blogging
Kurt Greenbaum, director of social media at the St. Louis Post-Dispatch, looks outside the sector for inspiration, to a company which took a battering for its online interaction in the past but was recently ranked second in a report ranking the social engagement of 100 brands.
He interviews Richard Binhammer, Dell’s senior manager of corporate affairs ‘shortly after the uproar over the Washington Post’s social media guidelines for its newsroom’: ‘ it was amusing to see how open and engaged a massive company like Dell was willing to allow its employees to be,” Greenbaum comments.
Similar posts:
- STL Social Media Guy: Web comment on newspaper site loses man his job
- WashingtonCityPaper.com: ‘An advance copy of the Washington Post’s reorganization plan’
- paidContent: WaPo’s social media guidelines in full
- Globe and Mail: Canadian National Post staff offered buyouts
- Econsultancy: Survey – how journalists use social media
