#aop3c: Reuters’ Project Insider: ‘narrowcasting’ in beta
Chris Cramer, global editor for multimedia at Reuters, dropped a new project into a speech at the AOP Publishing Summit 2009 that welcomed social media as the ‘first resort’ in newsgathering.
The development in question is Project Insider, he outlined in the next session, and will see clients provided with specifically targeted content via PDAs.
It’s narrowcasting, not broadcasting, Cramer said.
Users are able to tag specific points in videos to share with others, and can engage with producers to invite them ask questions of an interviewee, he said.
“It doesn’t attempt to replicate what’s already in the marketplace,” Cramer said, adding that ‘at this moment in time, it’s unique’.
And – he was speaking in a social media session – it is ‘driven on the basis of social media. There is a sub-strata in there which is social media’.
“It’s about the financial professional who wants to know smart data now before their competitors,” he said.
More to follow from the summit throughout the day: in the meantime, follow this tweet stream featuring choice 140ch updates by digital journalists and publishers at the event.
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October 7th, 2009 at 1:10 pm
“Narrowcasting” is a word used to describe digital signage solutions…I can’t really see it working here?
April 14th, 2010 at 8:39 am
[...] The launch of online video product Insider on May 11, which it has been testing since last year; [...]
May 11th, 2010 at 4:51 pm
[...] from the website. We’re not in competition with CNBC. They’re a consumer play and we’re narrowcast. This is an opportunity for CNBC and other players to get a different set of eyes on their material [...]