Mumbrella.com.au: Aussies won’t pay for online news either
September 25th, 2009Posted by Judith Townend in Editors' pick, Online Journalism
According to a poll of more than 18,000 Australians released today by Pure Profile, only five per cent said they would be willing to pay for ‘high quality articles’, reports Mumbrella, the Australian media and marketing site.
“A further seven per cent said they would be willing to pay if there was no advertising. Ten per cent said they would not pay because the quality of online news was unimportant to them, while the vast majority – 78 per cent – said they would simply refuse to pay for online news.”
Related: Readers prefer subscriptions to micropayments – according to paidContent:UK/Harris survey
Tags: Australia, business model, mUmBRELLA, paid content, paidcontentuk, pay-for content, pure profile
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