Independent.co.uk: Racing Post’s online payment model
September 21st, 2009Posted by Judith Townend in Editors' pick, Online Journalism
The Independent profiles Racing Post and outlines its new online payment system launched in July: 3,000 subscribers signed up in the first week, with membership now approaching ‘five figures’.
“In July, Racing Post launched an enhanced online offering for members willing to pay £7.50 a month (equivalent to 25p a day) (…) Some are prepared to pay more. Other packages include a premium tipping service for £9.50 a month, a package that offers live online racing from the satellite subscription channel Racing UK (£7.50) or an all buzzers and bells ‘Ultimate Membership’ for £199.95 a year. More than a quarter of subscribers have chosen this ultimate package.”
Tags: business model, GBP, Independent, Independent.co.uk, live online racing, online, online payment model, online payment system, paid-for content, pay-for content, pence, racing post, racing uk, satellite subscription channel
