‘Newspapers: Not as Bad as Advertised’ proclaims the headline of Glenn Rogers’ Seeking Alpha post.
Succinctly summarising the problems facing the news industry, Rogers then goes on to recommend buying newspaper stocks.
If you believe that some of these companies can adapt and survive, there are reasons to invest, he says:
- The New York Times and Gannett (for example) ‘have both been cutting costs dramatically for the past several months and they are well-positioned digitally to benefit from the online consumption of news';
- “[E]ven if they are not successful in attracting subscriber income they are well-positioned to benefit from what I believe will be a gradual recovery in the advertising market in general over the next several months.”
- Gannett in particular offers a number of spin-off technology solutions to large companies; while the Times has a number of businesses outside of the newspaper.
Sound investment advice or newspaperman sentimentality? Either way, Rogers’ post does look at some of the non-traditional revenue streams and business elements that could help existing media companies weather the economic and structural storms.