paidContent:UK: A pay-for BBC could backfire on its rivals
September 3rd, 2009Posted by Judith Townend in Advertising, Broadcasting, Editors' pick
paidContent:UK’s Robert Andrews argues that charging for BBC content – as some critics have suggested – would damage rather than rescue its rivals.
“For starters, it [the suggestion] ignores the fact that the BBC already charges for its websites as part of the £142.50 annual TV licence, while it’s commercial competitors who offer their material for free with ad support. That makes their protestations ironic.”
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September 3rd, 2009 at 5:13 pm
[...] paidContent:UK: A pay-for BBC could backfire on its rivals [...]