http://blogs.journalism.co.uk/2009/08/20/adam-westbrook-6x6-video-for-freelance-journalists/ Online journalism news Thu, 24 May 2012 14:01:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://blogs.journalism.co.uk/2009/08/20/adam-westbrook-6x6-video-for-freelance-journalists/comment-page-1/#comment-17219 5 video rules you can break (and 5 rules you can’t) « Adam Westbrook Tue, 01 Sep 2009 05:55:48 +0000 http://blogs.journalism.co.uk/editors/?p=13134#comment-17219 [...] Posted in Journalism by adamwestbrook on September 1, 2009 Some people didn’t like my recent suggestion that one thing for multimedia journalists to do with their video was “break the rules”. [...] [...] Posted in Journalism by adamwestbrook on September 1, 2009 Some people didn’t like my recent suggestion that one thing for multimedia journalists to do with their video was “break the rules”. [...]

]]> http://blogs.journalism.co.uk/2009/08/20/adam-westbrook-6x6-video-for-freelance-journalists/comment-page-1/#comment-16479 Journalism Daily: thelondonpaper to close, tax and video for freelancers and video mag ads | Journalism.co.uk Editors' Blog Fri, 21 Aug 2009 15:22:11 +0000 http://blogs.journalism.co.uk/editors/?p=13134#comment-16479 [...] Adam Westbrook: 6×6 video for freelance journalists [...] [...] Adam Westbrook: 6×6 video for freelance journalists [...]

]]> http://blogs.journalism.co.uk/2009/08/20/adam-westbrook-6x6-video-for-freelance-journalists/comment-page-1/#comment-16450 Tim Rogers Thu, 20 Aug 2009 23:32:12 +0000 http://blogs.journalism.co.uk/editors/?p=13134#comment-16450 With all due respect to Adam Westbrook recycling quotes from 'How to make Video' guides isn't good enough. Offering advice like 'Break the Rules' doesn't do anything to help online video journalists to improve their work either. Frankly, it's nonsense. If convergence is going to work content is key. In other words, videos have to be produced to the same exacting standards that are demanded in television, because viewers and readers are not going to make allowances for the fact they have been produced cheaply for the internet. Frankly they don't care what platform is being used or where they are watching it. Quality counts. There are too many newspaper websites using video with dismally low production standards which are amateurish at best. Editors might wonder why they are putting in a lot of effort - as they see it - but the hit rates continue to bump along the bottom. Produce video that is well constructed, well shot and has something interesting to say and you might have a fighting chance. But stick to the notion that 'breaking the rules' works before you properly understand what the rules are and there's a good chances you'll produce work that will never be seriously classed as professional and might even drag down the rest of the site into embarrassing comedy. With all due respect to Adam Westbrook recycling quotes from ‘How to make Video’ guides isn’t good enough. Offering advice like ‘Break the Rules’ doesn’t do anything to help online video journalists to improve their work either. Frankly, it’s nonsense. If convergence is going to work content is key. In other words, videos have to be produced to the same exacting standards that are demanded in television, because viewers and readers are not going to make allowances for the fact they have been produced cheaply for the internet. Frankly they don’t care what platform is being used or where they are watching it. Quality counts. There are too many newspaper websites using video with dismally low production standards which are amateurish at best. Editors might wonder why they are putting in a lot of effort – as they see it – but the hit rates continue to bump along the bottom. Produce video that is well constructed, well shot and has something interesting to say and you might have a fighting chance. But stick to the notion that ‘breaking the rules’ works before you properly understand what the rules are and there’s a good chances you’ll produce work that will never be seriously classed as professional and might even drag down the rest of the site into embarrassing comedy.

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