Hitwise: More traffic going to content websites than transactional sites

Hitwise’s Robin Goad takes a look at trends in UK internet visits over the last three years. The figures suggest that traffic to social networking sites, news and media, and entertainment sites is outpacing that to transactional sites e.g. shopping and classifieds sites.

“[J]ust because people are using the web more, that doesn’t necessarily mean that they are spending more money online,” he writes.

Full analysis and charts at this link…

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