News Innovation: The Telegraph’s experiments with e-commerce

A useful look at how the UK’s Telegraph.co.uk has branched out into several e-commerce areas – notably its Fantasy Football and Fantasy Cricket channels and puzzles.

According to digital editor Ed Roussel, the online fashion shop hasn’t take off as hoped.

“Roussel says developing a system that seamlessly matches product to editorial content is still a challenge, but he envisions a day when the e-commerce gardening application will recognize the rose in an article and serve up offers for that rose or something close to it,” writes Matthew Sollars.

Full article at this link…

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