Comments on: Crowdsourcing the perfect press release: some follow-up thoughts

By: Crowdsourcing the perfect press release – an update | Journalism.co.uk Editors' Blog

Thu, 30 Jul 2009 11:15:51 +0000

[...] tips were received via a couple of blog posts, which can be read at this link to the first and this link to the follow-up post; responses to our @journalismnews Twitter account; and in direct [...]

By: Perfect PR via crowdsourcing « KickStart Comms

Perfect PR via crowdsourcing « KickStart Comms — Wed, 22 Jul 2009 22:48:25 +0000

[...] 22, 2009 The future of PR is here – watch out traditional Ab Fabs! Posted by bristoleditor Filed in Call to Action, First [...]

By: matt

matt — Wed, 22 Jul 2009 19:08:59 +0000

* What information should the headline of the release contain?

The headline should clearly contain the *value* of the press release to the reader. It should *not* contain the name of the issuing organization (e.g. “NPR announces new special initiative” – Obviously it’s NPR – they’re sending the press release).

* Are summaries required or useful?

Yes. Lists are great too. Summaries of the organization’s history or relevance are not required. A single line to tell us who you are is enough.

* What is the optimum length for the whole release and for individual paragraphs?

250 words is enough to say everything. Add a link to a longer post if there are specific details that need to be added.

* Is including case studies useful?

If it’s brief, sure. Link to a more thorough account.

* Should images be supplied or on request?

Add a link to an online image gallery. Do not include.

Cheers – hope I was helpful!
Matt
Social Media Manager
National Film Board of Canada