Comments on: PR Week: CIPR president on the NLA’s backlink charging plans http://blogs.journalism.co.uk/2009/07/16/pr-week-cipr-president-on-the-nlas-backlink-charging-plans/ Online journalism news Thu, 24 May 2012 14:01:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chris Anderson http://blogs.journalism.co.uk/2009/07/16/pr-week-cipr-president-on-the-nlas-backlink-charging-plans/comment-page-1/#comment-14794 Chris Anderson Thu, 16 Jul 2009 10:08:28 +0000 http://blogs.journalism.co.uk/editors/?p=12158#comment-14794 The NLA appears to be living in the dark ages. This is the organisaton that spends some of its income on reams of NLA stickers which is sends to agencies - do they think their audience is made up of 8 year olds? I'm sure most of the NLA's 'clients' (their amusing word for their relationship with the people who have to pay them) would prefer less stickers from the NLA and lower 'prices' as well as a clear pricing structure... ...on that note, an agency if you provide a cuttings service for a charity you work for pro-bono, the NLA still charges you full rate. They only charge the charity a reduced rate - good to see them do their (tiny) bit for charity. On the point about charging for links, it's just laughable. Someone over at the NLA should read Chris Anderson's latest book Free and then attempt to justify what they are doing. It really seems like they have bitten off more than they can chew this time - and perhaps its time for this dinosaur of an organisation to become extinct. The NLA appears to be living in the dark ages. This is the organisaton that spends some of its income on reams of NLA stickers which is sends to agencies – do they think their audience is made up of 8 year olds? I’m sure most of the NLA’s ‘clients’ (their amusing word for their relationship with the people who have to pay them) would prefer less stickers from the NLA and lower ‘prices’ as well as a clear pricing structure…

…on that note, an agency if you provide a cuttings service for a charity you work for pro-bono, the NLA still charges you full rate. They only charge the charity a reduced rate – good to see them do their (tiny) bit for charity.

On the point about charging for links, it’s just laughable. Someone over at the NLA should read Chris Anderson’s latest book Free and then attempt to justify what they are doing. It really seems like they have bitten off more than they can chew this time – and perhaps its time for this dinosaur of an organisation to become extinct.

]]>