Media Post: NAA reports shows online newspaper ad revenue down 13 per cent in first quarter
June 2nd, 2009Posted by Judith Townend in Advertising, Editors' pick, Online Journalism
“In case it wasn’t obvious that newspapers are struggling, a new report by the Newspaper Association of America shows just how dire the situation has become,” Media Post reports.
“In the first quarter of this year, [newspaper] ad revenues plummeted to $6.62 billion, marking a 28 per cent drop from last year, according to the NAA. And it wasn’t only print ad revenue that fell. Web ad revenue also dropped 13 per cent, to $696 million.”
Tags: Advertising, America, media post, NAA, Newspaper Association of America, shows online newspaper ad revenue, USD, Web ad revenue
Similar posts:
- US newspaper ad revenue decline slows
- paidContent.org (via Washington Post): Online newspaper revenues fall 2.9 per cent at end of 2008 – drop predicted for 2009
- MediaGuardian: Independent News & Media falls into the red
- NYT second-quarter operating profit more than twice 2009 figure
- Mail Online helps DMGT to significant increase in digital revenue
