Macrae outlined some of the issues with the idea behind Scoopt:
every mainstream media organisation that bought into the idea of user-generated content e.g. send us your pictures of snow – took away from Scoopt’s business
Scoopt needed a default route to market for all valuable content e.g. a partnership with Flickr was discussed, where users posting potentially valuable images could click to sell
there isn’t an unlimited market for editorial photography
Scoopt wasn’t sticky enough – “People would register on site and then wait the rest of their lives for something to happen”
It was impossible to scale the business on a regional level
But, says, Macrae, selling the site was always his ‘exit strategy’ – something all entrepreneurs should have from the start and there were some very valuable nuggets of advice for budding independents in his presentation:
try to step outside of the journalism sector before starting a journalism business – you’ll spot more opportunities this way
similarly, get someone to sanity check your business – preferably someone outside the industry
pay less attention to what the ‘usual commentators’ are saying when considering if you’re idea is good
in an ideal world, you’d have the funding in place first, but start as you mean to go on – think about where the money is going to come from from the very beginnning
Alison Gow gives the back story on deputy business editor of the Liverpool Post and Echo, Tony McDonough, who was caught in the crossfire at a Liverpool pub last weekend.
McDonough tweeted after it had happened and during his hospital visit.
Why?
“People are hardwired to want to share stories; at times of crisis we all want to tell someone (…) Journalists want to get news out too, and they want to get it out fast and first to as wide an audience as possible,” writes Gow.
According to a press release, the scheme is designed as follows:
Contributors will be paid in relation to the quality of their submissions e.g. copyright violations of texts or photos are ineligible.
The amount of money is dependent on the feedback from the community and strength of the user’s profile.
The type of contributor and its rewards are divided into the following three categories:
• Stringer
- New or infrequent contributors, who organise their social network based around their work.
- Has had a minimum of 10,000 views for their contributions and 25 fans.
- Pay scale in this category is $0.25 per 1,000 page views.
• Reporter:
- Minimum total of 25,000 views for their work and 50 fans. For every 1,000 page views they earn $1.00.
• Anchor:
-Anchors are influential contributors beyond their social network and are closely followed by the Allvoices community, says the release.
- The criteria for being an Anchor is at least 100,000 views and 75 fans.
- Potential pay rate is $2.00 per 1,000 page views.
Mike Ward, head of the School of Journalism, Media and Communication at University of Central Lancashire, will chair the evening panel debate at the Journalism Leaders’ Forum, which takes place tomorrow between 18.00 and 19:15 in the Greenbank Lecture Theatre, University of Central Lancashire in Preston.
Panellists including Richard Frediani, head of news at ITV Granada and Joanna Geary, web development editor at The Times, will discuss the future and changing shape of journalism.
The Washington Post’s chief executive, Donald Graham, has confirmed that the title has been holding talks with Google chief executive Eric Schmidt about a possible collaboration on new ways of presenting news.
A new survey from PricewaterhouseCoopers has suggested that readers interested in finance and sport showed a ‘relatively high willingness’ to pay for this type of content online.
“But overall, consumers were not prepared to pay as much for online content as for a traditional paper, and ‘would choose free content when the quality was comparable or sufficient for their purpose’,” says the Herald’s report.
Journalism.co.uk is attending the Voices Online: Blogging conference today. Speakers at the event include Mark Jones, global community editor at Reuters; Demotix’s Turi Munthe; political blogger Guido Fawkes a.k.a. Paul Staines; and Andrew Sparrow: senior political correspondent for the Guardian and recent Orwell Prize blogging nominee.
While iPhones could be a tool for students to experiment with mobile journalism, the journalism school at the University of Missouri is making the device a requirement for new students for another reason entirely: the institute is going to make its lectures available for free on iTunes.
Is this requirement necessary, asks Deborah Potter, especially if students can access them through iTunes.
But a good free resource for non-Missouri students too.