Nieman Journalism Lab: NYTimes appoints Jennifer Preston as social media editor
An internal memo from the New York Times, obtained by Nieman Journalism Lab, confirms the appointment of Jennifer Preston as the title’s first social media editor.
“Jennifer will work closely with editors, reporters, bloggers and others to use social tools to find sources, track trends, and break news as well as to gather it. She will help us get comfortable with the techniques, share best practices and guide us on how to more effectively engage a larger share of the audience on sites like Twitter, Facebook, Youtube, Flickr, Digg, and beyond,” says the memo to employees.
While Preston will work on developing best practice procedures for social media use at the Times, the memo is clear that this is a progressive issue: “[W]e all need to figure this out together,” it states.


May 27th, 2009 at 12:03 pm
[...] Weitere Antworten im Twitterfeed von Ms Preston, gefunden via Journalism.co.uk. [...]
May 27th, 2009 at 12:12 pm
[...] New York Times tine pasul cu tendintele jurnalismului modern si a decis sa se foloseasca de retelele sociale, blogging si microblogging pentru a-si creste cota de audienta. Cotidianul a angajat cu acte in regula primul social media editor. Activitatea acestuia va fi concentrata pe exploatarea posibilitatilor oferite de (micro) bloguri, Twitter, Facebook, Youtube, Flickr și Digg, anunta journalism.co.uk. [...]
May 28th, 2009 at 1:40 pm
[...] Nieman Journalism Lab: NYTimes appoints Jennifer Preston as social media editor (blogs.journalism.co.uk) [...]
May 31st, 2009 at 5:55 pm
How should news sites use Twitter?…
The New York Times appointed a new social media editor – Jennifer Preston – this week. On Twitter suggestions for how the NYT should use Twitter poured in. Here are ten of the best suggestions she received.
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September 30th, 2009 at 1:54 pm
[...] Je compte bien profiter des mes profs, des invités de l’école (le rédac chef de Rolling Stone, de TMZ, etc) et de mes cours pour rebondir sur les polémiques et les problèmes que se posent constamment les journalistes dans leurs médias ou sur leurs blogs. En vous racontant au passage à quoi ressemblent des cours de Twitter ou ce que fait réellement la social media editor du New York Times. [...]