Sydney Morning Herald: Financial and sports news readers will pay online, says survey
May 11th, 2009Posted by Laura Oliver in Editors' pick, Online Journalism
A new survey from PricewaterhouseCoopers has suggested that readers interested in finance and sport showed a ‘relatively high willingness’ to pay for this type of content online.
“But overall, consumers were not prepared to pay as much for online content as for a traditional paper, and ‘would choose free content when the quality was comparable or sufficient for their purpose’,” says the Herald’s report.
Tags: finance, micropayments, online content, PricewaterhouseCoopers, Sydney Morning Herald, The Herald
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