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AP to serve local ads on mobile?

April 7th, 2009 | No Comments | Posted by in Advertising, Mobile

Tucked away in the Associated Press’ (AP) many announcements yesterday – more action on copyright infringements, rate cuts for members – was news from president Tom Curley that the agency will soon launch a pilot program for local ad sales on mobile

No specifics as yet – but local and mobile were clearly focus points for the AP’s annual meeting.

According to comments from AP president Tom Curley, more than 1,100 members have signed up to the AP mobile service, launched in April last year, monthly traffic has topped 38 million page views.

What format will the advertising take? Hopefully highly relevant and tailored to the user if it’s local news they’re consuming, but also, low cost, low barrier to the advertiser perhaps. Experiments with such ad deals, for example in the UK CN Group’s network of hyperlocal news sites, have scored some successes. And if traffic to AP’s mobile news network is as strong as suggested, there’s a real opportunity here to get local, traditional advertisers more involved in the burgeoning mobile space.

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West Virginia University partners rural newspapers for training

April 7th, 2009 | No Comments | Posted by in Multimedia, Newspapers, Training

West Virginia University has been granted $85,000 to help train rural newspapers in multimedia production (via Editor&Publisher)

Money for the project – ‘West Virginia Uncovered: Multimedia Journalism from the Mountains’ – comes from the Claude Worthington Benedum Foundation, which was set up to encourage human development in West Virginia and Southwestern Pennsylvania by ‘helping people to help themselves’.

Will be interesting to see if this – and other collaborative, knowledge sharing partnerships, such as the citizen journalism training set up by the Oakland Press – benefit the local news industry.

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The Twitian – Guardian Twitterati all in one place

April 7th, 2009 | No Comments | Posted by in Social media and blogging

A lovely visual representation of all Guardian journalists who use Twitter has been created by Inside Guardian.co.uk blogger Paul Carvill:

twitian.co.uk

[Journalism.co.uk is creating its own list of digital editors (journalists working primarily as online/multimedia web editors) - though perhaps not so stylishly as Paul's efffort - so let us know if you're one.]

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MediaShift: “Collaboration the key to future of investigative journalism”

April 7th, 2009 | No Comments | Posted by in Editors' pick, Events, Journalism

Wonderfully comprehensive notes from MediaShift’s Mark Glaser, reporting on a panel about investigative journalism at the Logan Symposium at UC Berkley.

“The panel was lively, and included a lot of optimism for the future of investigative journalism despite the business cratering for newspapers and their investigative journos,” he says.

Check out his post for comments from host Lowell Bergman, and David Fanning of PBS Frontline, Esther Kaplan of the Nation Institute, Bill Keller of the NY Times, Chuck Lewis at American University, Robert Rosenthan of the Center for Investigative Reporting, and Buzz Woolley, chairman of the board and primary funder of Voice of San Diego.

Full story at this link…

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PoynterOnline: LA Times alert police about geocode error

Amy Gahran writes about the LA Times and how it spotted a problem with Los Angeles Police Department geocode data.

“Distorted or erroneous geodata, especially from official sources like police departments, can have ripple effects,” she comments.

Full story at this link…

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BroadcastNow: Geoff Motley on why ‘webcasting is not cheapcasting’

Investing time and money in production online is still a valuable exercise says Geoff Motley, broadcaster, presenter and media consultant. He writes on the BroadcastNow blog that ‘presenting well on the web is worth doing properly’.

“People shouldn’t regard production for the web as hobby TV. Properly done, resulting in the right impact and a thumping good impression of one’s business, project or passion, you have to hire the skills and set a realistic budget to make it happen. Having said that it can be very cost effective.”

Full post at this link…

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PaidContent: AP Chairman interviewed – “We own the content”

Let’s brave it and link (it’s a press release so it should be ok): AP chairman Dean Singleton’s speech in which he said:

“We can no longer stand by and watch others walk off with our work under misguided legal theories. We are mad as hell, and we are not going to take it any more.”

And this, in an interview with PaidContent:

“Singleton didn’t pull any punches during our phone interview – repeating in various ways, “We own the content. We can use it as we see fit because it’s ours.”

“But he didn’t provide much detail, either. What he did say: print isn’t going away, advertising can’t carry the weight anymore, and online pay models may be on the way.”

Full PaidContent interview at this link.

Finally, check out AllThingsD: Kara Swisher on the ‘online sizzle’ and Peter Kafka on AP’s ‘shaking fist’.

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Tip of the day from Journalism.co.uk – use iPhone Audioboo app to catch short audio clips

April 7th, 2009 | 1 Comment | Posted by in Multimedia, Top tips for journalists

Audio: If you’ve got an iPhone, try using the Audioboo application to record short audio clips. These are geotagged so can be used to create an audio map – used to great effect to cover the recent G20 summit in London. Tipster: Laura Oliver.

To submit a tip to Journalism.co.uk, use this link – we will pay a fiver for the best ones published.

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WashingtonPost: Michael Kinsley on life after newspapers

April 6th, 2009 | 1 Comment | Posted by in Editors' pick, Journalism, Newspapers

This one’s zipping about pretty fast and doing the Twitter rounds (@arusbridger and @jeffjarvis just a few of the people to pick it up.)

“Few industries in this country have been as coddled as newspapers,” begins Michael Kinsley’s realistic look at life after newspapers. Here’s one extract:

“True enough, the industry missed a whole armada of boats. If newspapers had been smarter, or moved faster, they might have kept the classified ads. They might have invented social networking. But that’s all hindsight. I didn’t think of these things, nor did you. Judging from Tribune Co., for which I once worked, the typical newspaper executive is a bear of little brain. Until recently, little brain was needed. Even now, to say the newspaper industry has no problems that a busload of geniuses couldn’t solve is essentially saying that the industry’s problems are insoluable. Or at least insoluable without help.”

Full story at this link…

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What would a UK-based ProPublica look like?

April 6th, 2009 | No Comments | Posted by in Journalism, Online Journalism

In today’s MediaGuardian, City University of New York (CUNY) journalism professor Jeff Jarvis writes that that foundations will not take over newspapers, à la Scott Trust / Guardian relationship. He told Journalism.co.uk: “It is an empty hope for white knights to save news from inevitable change and business reality. But he says: “We’ll see foundation and public support able to fund a decent number of investigations.”

Yesterday, Journalism.co.uk published comments from New York University (NYU) professor, Jay Rosen, and ProPublica’s managing editor, Stephen Engelberg, as well as from Jarvis in a feature looking at the sustainability of ‘lump sum’ funded journalism – they all said that the point was not to look at ‘one solution’ but at a hybrid of funding opportunities (an issue picked up by Julie Starr here.)

US-based ProPublica, funded by the Sandler Foundation, for example, employs full-time journalists to conduct investigations which are then supplied to other media bodies. Journalism.co.uk raised the point with some of the NYJournalism interviewees (fuller features forthcoming) that similar foundation funding is a bit trickier to come by in the UK: just what would a UK version of ProPublica look like and could it be funded?

Would the equivalent of ProPublica work over here? Or, for that matter, something in the mould of Spot.Us, New America Media, the Huffington Post Investigative Fund, or the Center for Public Integrity?

Last week the Guardian’s Stephen Moss mentioned Paul Bradshaw’s new project, HelpMeInvestigate.com in his giant G2 feature on the troubled regional newspaper industry. It’s a proposal not quite on the scale of ProPublica, which has an annual operating budget of $10 million, and it’s seen success so far, making it to third stage of the (American) Knight News Challenge 2009 and it awaits news of further progress.

How about existing organisations in the UK? There’s the Centre for Investigative Journalism with its annual summer school, but it doesn’t run and supply investigations in the way ProPublica does. There’s MySociety which can help journalists with stories, but is not designed as a primarily journalistic venture.

Author of Flat Earth News, Nick Davies, has previously told the Press Gazette (which has just announced its last issue) about his idea of models of ‘mini-media’.

“It may be that we are looking at funding mini-media or a foundation that will give money to groups of journalists if they can pass the quality threshold,” Davies said at an National Union of Journalists (NUJ) event in January, as Press Gazette reported.

“The greatest question in journalism today is what will be our ‘third source’ of funding,” Davies told Journalism.co.uk last week.

“If advertising and circulation can no longer pay for our editorial operation, we have to find this third source.

“I suspect that place by place and case by case, the answer to the question will be different, a matter of wrapping up whatever package of cash is possible, using donations or grants or sponsorship or micropayments from foundations, rich individuals, local councils, businesses, NGOs, universities – anybody who can understand that the collapse of newspapers is not just about journalists losing their jobs but about everybody losing an essential source of information.

“And in an ideal world, central government would lead the way by setting up a New Media Fund to provide seed money to help these non-profit mini-media to establish themselves and to find their particular third source.”

So could a third source-funded model work? And what shape would it take? It’s a question Journalism.co.uk will continue to ask. Please share your thoughts below.

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