Robert Niles: ‘Communities are key in building websites’ advertiser support’
April 23rd, 2009Posted by Judith Townend in Advertising, Editors' pick, Online Journalism, Social media and blogging
Robert Niles looks at the monetary benefits of an online community over on the Knight Digital Media Center’s OJR blog: “If a website’s editorial mission focuses on building community, as I’ve argued, so should its advertising sales strategy focus on community as well. Don’t fall into the trap of selling potential advertisers nothing more than numbers; don’t neglect to sell them on the opportunity to support the community that you are building.”
Tags: Advertising, advertising sales strategy focus, communities, Knight Digital Media Center, online community, Robert Niles
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June 10th, 2009 at 2:22 pm
I own a little restaurant in the college area of San Diego. I’m wondering if you can give me any tips for advertising my sandwich shop to the college students.