At the last television station I worked at, I spent some time evangelizing the use of social media in the newsroom and reaching out to viewers on their terms.

I’m also a believer in transparency in order to retain media credibility and social media provides that to some extent since it puts a human face on something that is often regarded as “a faceless corporate beast” by the public.

In the television world, competition is what encourages newsrooms to try something that they may not be accustomed or even apprehensive to using. Posting theirs and competing media organization’s two-way tweets with the public is my way to try to encourage community participation and to attempt to at least try to put a human face onto all of our organizations.

Will update the post accordingly – so thanks for the additional details.

While you’re here – what was your thinking behind setting up Spokane Media Tweets?

Employees of local television stations are also included in the aggregation of tweeters.