BroadcastNow: Geoff Motley on why ‘webcasting is not cheapcasting’
April 7th, 2009Posted by Judith Townend in Broadcasting, Editors' pick, Multimedia
Investing time and money in production online is still a valuable exercise says Geoff Motley, broadcaster, presenter and media consultant. He writes on the BroadcastNow blog that ‘presenting well on the web is worth doing properly’.
“People shouldn’t regard production for the web as hobby TV. Properly done, resulting in the right impact and a thumping good impression of one’s business, project or passion, you have to hire the skills and set a realistic budget to make it happen. Having said that it can be very cost effective.”
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