CounterValue: Sun buys Natasha Richardson as sponsored link
March 19th, 2009Posted by Laura Oliver in Editors' pick, Press freedom and ethics, Search
Spotted by Justin Williams – The Sun has purchased ‘Natasha Richardson’ as Google keywords, following the death of the actress.
As raised when the Guardian mistakenly bought the search terms ‘Madeleine McCann’, how much is too much when it comes to search engine marketing?
Tags: actress, google, Justin Williams, keywords, Natasha Richardson, search engine, search engine marketing, search terms, The Guardian, The Sun
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