Techflash.com: ‘Local media need dual business models, not dueling models’
March 17th, 2009Posted by Judith Townend in Advertising, Editors' pick, Newspapers, Online Journalism
“What made newspapers viable for so long was the fact that they had two products/businesses that were largely unrelated but bundled together,” writes Dave Chase, owner of SunValleyonline.com, a local internet venture.
That’s the news business – monetised by display ads; and the classifieds business – monetised by classified ads, he says.
Chase looks at ways that local media could recognise dual business models.
Also on the topic – check out an article on our main site, the thoughts of the former multimedia manager of a large regional newspaper group in the UK:
‘Ex-regional multimedia manager: “We don’t want to buy a newspaper in the evening anymore”‘
Tags: Dave Chase, hyperlocal news, large regional newspaper, manager of a large regional newspaper group, techflash.com, United Kingdom
