Media Release: CNN International / Ericsson’s joint research
March 11th, 2009Posted by Judith Townend in Media releases, Multimedia
This was announced yesterday, the findings of joint research between CNN International and Ericsson, as part of the company’s promotion of its ‘Race-for-Growth’ multi-platform advertising campaign.
“CNN has revealed that the international business elite are increasingly accessing the internet while on the move,” the release said.
Among the findings were these statistics:
- “56 per cent of respondents with mobile internet, access online content whilst on the move for example, via a mobile device or wireless LAN.”
- “Three quarters (73 per cent) of CNN’s online audience of global citizens share user-generated video content.”
Tags: advertising campaign, CNN International, Ericsson, mobile device, mobile internet, online audience, wireless LAN
