Guardian: IAB launches behavioural advertising code
March 4th, 2009Posted by Laura Oliver in Advertising, Editors' pick
Online companies in Britain are being called upon to sign a new code for behavioural targeting in advertising, led by the UK’s Internet Advertising Bureau (IAB).
Tags: behavioural advertising code Online, behavioural targeting, Britain, IAB, Internet Advertising Bureau, UK's Internet Advertising Bureau
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