JamesCridland: BBC Radio 4 reaching out
February 25th, 2009Posted by Judith Townend in Editors' pick, Social media and blogging
James Cridland takes a look at BBC Radio 4′s blogging efforts.
“[...] the clever and charming Mark Damazer, controller of the radio station, has caught the blogging bug,” he writes.
“Why does Radio 4 repeat a fair bit of their schedule? He [Damazer] tells us frankly:
“We simply can’t make more programmes with the money we have. We have several ideas for new programmes/formats – but I can’t afford to take out repeats and replace them with these news ideas. We’d go broke.”
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