Comments on: Obama’s digital guru (aka Thomas Gensemer) at City: “Email is still the killer app”

By: What I’ve been reading -- Newley Purnell

What I’ve been reading -- Newley Purnell — Mon, 16 Mar 2009 15:21:06 +0000

[...] Journalism.co.uk: “Obama’s digital guru (aka Thomas Gensemer) at City: ‘Email is still the killer app‘” [...]

By: Use tools, not gimmicks : Email is still the killer app by Inbox Blog - Email marketing

Tue, 10 Mar 2009 16:49:30 +0000

[...] A lire absolument l’entretien donné par Thomas Gensemer, le “digital guru” de la campagne d’Obama, au site Journalism. [...]

By: Some interesting links… « On The Web 2009 (MC15020)

Some interesting links… « On The Web 2009 (MC15020) — Thu, 05 Mar 2009 16:23:05 +0000

[...] Social Media Advantage and Obama’s Digital Guru – give insight into how Obama’s campaign was based upon internet [...]

By: DNA09: Who made Obama President - More the candidate than the campaign? | Journalism.co.uk Editors' Blog

Wed, 04 Mar 2009 15:31:27 +0000

[...] Much has been made of Barack Obama’s use of new media to mobilise voters and generate microdonations to support his presidential campaign. [...]

By: The man behind the Obama web triumph « The Thoughtful Campaigner

The man behind the Obama web triumph « The Thoughtful Campaigner — Fri, 27 Feb 2009 22:22:11 +0000

[...] also spoke to an audience at City University while he was in the UK. The reports from the talk make fascinating reading. You can also view a video here and download the powerpoint slides [...]

By: Michael Ross

Michael Ross — Wed, 25 Feb 2009 00:57:43 +0000

I was across the pond and heard other Obama staffers talk about the value of tools lie Twitter as part of their success in the campaign. The women who ran their campaign said it was part of a strategy that used a variety of tactics and technologies to be successful. If Thomas really practices what he is preaching here, it proves a good product (Obama) can overcome poor marketing advice.

By: Email still the key to online campaigning | jackthurston.com

Email still the key to online campaigning | jackthurston.com — Tue, 24 Feb 2009 16:48:20 +0000

[...] online campaign for the US Presidency, gave a talk a couple of days later at City University. He made the same point. Hopefully City will publish a video of the talk before too long. I watched it live on the web [...]

By: Blog Supremacy » Blog Archive » How Many Web Gurus Did It Take to Elect Obama? [Barack Obama]

Fri, 20 Feb 2009 05:01:03 +0000

[...] currently touring in Britain trying to drum up business for a newly opened office as “Obama’s digital guru.” How much credit does he deserve? “Campaign insiders suggest privately that Blue State [...]

By: Obama’s digital guru - Thomas Gensemer shares his secrets « Etan Smallman

Thu, 19 Feb 2009 14:21:08 +0000

[...] Originally published on Journalism.co.uk [...]