WSJ.com: US local TV stations and their ‘fuzzy future’
February 11th, 2009Posted by Judith Townend in Broadcasting, Editors' pick
An illustrative feature on why local television stations in the US face a fuzzy future. “Now, with their viewership in decline and ad revenue on a downward spiral, many local TV stations face the prospect of being cut out of the picture,” WSJ comments.
“Executives at some major networks are beginning to talk about an option that once would have been unthinkable: eventually taking shows straight to cable, where networks can take in a steady stream of subscriber fees even in an advertising slump.”
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