García Media: Newsweek’s new approach
February 9th, 2009Posted by Judith Townend in Editors' pick, Magazines
“With the announcement that Newsweek is planning to rethink itself to appeal to a smaller, more elite, but devoted, audience, two themes emerge that are worth considering,” writes Dr Mario R. Garcia.
Firstly, the editor Jon Meacham’s statement that “If we don’t have something original to say, we won’t. The drill of chasing the week’s news to add a couple of hard-fought new details is not sustainable.”
Secondly, that editorially, ‘Newsweek’s plan calls for moving in the direction of not just analysis and commentary, but an opinionated, prescriptive or offbeat take on events.’
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