NPR: ‘Develop content management tools, not web publishing tools’
February 6th, 2009Posted by Laura Oliver in Editors' pick, Online Journalism
Media and news organisations should look at building content management systems that do more than just creating webpages, says National Public Radio’s (NPR) Daniel Jacobson.
“In building our CMS at NPR, our goal was to make sure the tool could publish to anything, including NPR.org. If our focus did not consider other platforms, we could have ended up with a web publishing system that binds the content too closely to the website itself.”
Tags: cms, content management, content management system, content management systems, content management tools, Daniel Jacobson, In building, National Public Radio, NPR, web publishing, web publishing system
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