Monkey puzzled: Bizarre Express URL actually Goldacre’s handiwork

So, Guardian’s Media Monkey reports a funny URL on an Express story entitled ‘Danger from just 7 cups of coffee a day’:

“(…) mention this after catching sight of the URL at the top of the story, which ends with the immortal phrase ‘utter-cock-as-usual'”

But – the plot thickens – actually it was the work of the Monkey’s colleague, as Monkey updates below the original post. Yes, Dr Ben Goldacre, Guardian columnist among other occupations, lays claim to the mischievous URL. He writes on the Bad Science blog:

“Heh, er, so obviously I’m delighted that my grown up humour slipped unnoticed into the Guardian’s Media Monkey today, but ‘Utter Cock As Usual‘ was not the web address of the Express’s recent storyDanger from just 7 cups of coffee a day‘.

“It’s just the web address I cheekily gave it on my blog post two weeks ago. I thought this was fairly well known, but for those who haven’t joined in the lolz, the websites of Express and the Telegraph, at least, let you substitute whatever text you want at the end of their web addresses.”

2 thoughts on “Monkey puzzled: Bizarre Express URL actually Goldacre’s handiwork

  1. ben goldacre

    loving the fact that media monkey’s update frames this as “poooossibly” my evil handiwork. you old media types crack me up.

    anyway, you can do the same with any URL, using various techniques, like:

    http://www.telegraph.co.uk/news/worldnews/australiaandthepacific/australia/4445669/i-know-i-know-but-management-says-lol-omg-internet-links-will-boost-our-web-traffic.html

    and

    http://www.guardian.co.uk/media/mediamonkeyblog/2009/feb/03/url-cock-up-express-story?+no+they+dont+you+nob

    I trust this information will be put to good use.

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