IHT: Italian newspapers in online advertising alliance
RCS MediaGroup and Gruppo Editoriale l’Espresso will form an online ad consortium, the Premium Publisher Network, co-ordinating ‘performance-related advertising’ (e.g. charges based on traffic stats) for the groups.
Tags: Europe, Gruppo Editoriale l'Espresso, Gruppo Editoriale l'Espresso SpA, Italy, online ad consortium, online advertising, online advertising alliance, RCS MediaGroup, RCS Mediagroup SpA
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