Neil Thackray: The plight of the business magazine and the rise of the lone blogger
Neil Thackray has 25 years experience in B2Bs, in senior roles at RBI, Miller Freeman and as CEO of Quantum Business. Most recently, he was CEO of Nexus Business Media, before stepping down a few weeks ago.
He gets off to a good start with his second blog post: ‘Starting a discussion about the future of B2B Media’. He looks at the effects of the internet on niche business to business publications. One effect “has been the result of the phenomonen you are reading now” – the rise of the lone or collaborating bloggers.
Meanwhile, far from business magazines being the ‘bible of the industry’, “they are reduced to being one of many sources of information in a world where reader loyalty is as fickle as a click on a Google search result,” Thackray argues.
Similar posts:
- Harpers relaunches as TalkingDrinks.co.uk
- National Readership Survey infographic illustrates rise in digital magazine and newspaper reading
- Online Journalism Blog: ‘How the web changed the economics of news’
- BBC’s Paul Mason: Newsrooms offer journalists peer review that ‘pyjama bloggers’ can’t replicate
- #PPAconf: ‘Let’s make sure we do the paid content thing well’
